Gender stereotypes as a double-edged sword in political advertising: Persuasion effects of campaign theme and advertising style

International Journal of Advertising

Volumn 33, Issue 2, 2014, Pages

  Lee, Yu Kang ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

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EID: 84901816744     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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