Social marketing meets interactive media: Lessons for the advertising community

International Journal of Advertising

Volumn 30, Issue 5, 2011, Pages

  Hill, Ronald P ^a   Moran, Nora ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 83655192440     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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