The sleeper effect and negative political advertising

Journal of Advertising

Volumn 28, Issue 4, 1999, Pages 13-30

  Lariscy, Ruth Ann Weaver ^a   Tinkham, Spencer F ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039697247     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673593     Document Type: Article

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