How do candidate poll ranking and election status affect the effects of negative political advertising?

International Journal of Advertising

Volumn 29, Issue 5, 2010, Pages 815-834

  Chou, Hsuan Yi ^a   Lien, Nai Hwa ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

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EID: 78649942881     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s0265048710201476     Document Type: Article

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