The Tri-Mediation Model of persuasion: A case for negative political advertising?

International Journal of Advertising

Volumn 27, Issue 5, 2008, Pages 853-883

  Coulter, Keith S ^a  

^a CLARK UNIVERSITY   (United States)

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EID: 78649960827     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080311     Document Type: Article

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