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Volumn 29, Issue 5, 2010, Pages 1-

Campaigning for more research on political advertising

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EID: 78649914580     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (4)

References (17)
  • 1
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    • Psychophysiological and memory effects of negative political ads
    • Bradley, S.D., Angelini, J.R. & Lee, S. (2007) Psychophysiological and memory effects of negative political ads. Journal of Advertising, 36 (4), pp. 115-127.
    • (2007) Journal of Advertising , vol.36 , Issue.4 , pp. 115-127
    • Bradley, S.D.1    Angelini, J.R.2    Lee, S.3
  • 2
    • 78649960827 scopus 로고    scopus 로고
    • The tri-mediation model of persuasion: A case for negative political advertising?
    • Coulter, K.S. (2008) The tri-mediation model of persuasion: a case for negative political advertising? International Journal of Advertising, 27(5) pp. 853-883.
    • (2008) International Journal of Advertising , vol.27 , Issue.5 , pp. 853-883
    • Coulter, K.S.1
  • 3
    • 78649934436 scopus 로고    scopus 로고
    • Election campaigning in East and Southeast Asia
    • Gomez, E.T. (2010) Election campaigning in East and Southeast Asia. Journal of East Asian Studies, 10(2), pp. 347-350.
    • (2010) Journal of East Asian Studies , vol.10 , Issue.2 , pp. 347-350
    • Gomez, E.T.1
  • 4
    • 77952154213 scopus 로고    scopus 로고
    • Mind the gap: The rise of political marketing and a perspective on its future agenda
    • Harris, P. & Lock, A. (2010) Mind the gap: the rise of political marketing and a perspective on its future agenda. European Journal of Marketing, 44(3/4), pp. 297-307.
    • (2010) European Journal of Marketing , vol.44 , Issue.3-4 , pp. 297-307
    • Harris, P.1    Lock, A.2
  • 5
    • 77957313027 scopus 로고    scopus 로고
    • The dynamics of agenda convergence and the paradox of competitiveness in presidential campaigns
    • Hayes, D. (2010) The dynamics of agenda convergence and the paradox of competitiveness in presidential campaigns. Political Research Quarterly, 63(3), pp. 594-611.
    • (2010) Political Research Quarterly , vol.63 , Issue.3 , pp. 594-611
    • Hayes, D.1
  • 6
    • 67949085171 scopus 로고    scopus 로고
    • Beliefs of and attitudes toward political advertising: An exploratory investigation
    • Jin, S.J., An, S. & Simon, T. (2009) Beliefs of and attitudes toward political advertising: an exploratory investigation. Psychology and Marketing, 26(6), pp. 551-568.
    • (2009) Psychology and Marketing , vol.26 , Issue.6 , pp. 551-568
    • Jin, S.J.1    An, S.2    Simon, T.3
  • 7
    • 67649202550 scopus 로고    scopus 로고
    • It's time to vote: The effect of matching message orientation and temporal frame on political persuasion
    • Kim, H., Rao, A.R. & Lee, A.Y. (2009) It's time to vote: the effect of matching message orientation and temporal frame on political persuasion. Journal of Consumer Research, 35(6), pp. 877-889.
    • (2009) Journal of Consumer Research , vol.35 , Issue.6 , pp. 877-889
    • Kim, H.1    Rao, A.R.2    Lee, A.Y.3
  • 8
    • 67651252118 scopus 로고    scopus 로고
    • Electronic word of mouth (eWOM) - how eWOM platforms influence consumer product judgment
    • Lee, M. & Youn, S. (2009) Electronic word of mouth (eWOM) - how eWOM platforms influence consumer product judgment. International Journal of Advertising, 28(3) pp. 473-499.
    • (2009) International Journal of Advertising , vol.28 , Issue.3 , pp. 473-499
    • Lee, M.1    Youn, S.2
  • 9
    • 78649934005 scopus 로고    scopus 로고
    • The persuadable voter: Wedge issues in presidential campaigns
    • Moretti, A. (2010) The persuadable voter: wedge issues in presidential campaigns. Journalism and Mass Communications Quarterly, 87(2), pp. 439-440.
    • (2010) Journalism and Mass Communications Quarterly , vol.87 , Issue.2 , pp. 439-440
    • Moretti, A.1
  • 10
    • 77952054607 scopus 로고    scopus 로고
    • Personalities, parties, and voters
    • Mujani S. & Liddle, R.W. (2010) Personalities, parties, and voters. Journal of Democracy, 21(2), pp. 35-49.
    • (2010) Journal of Democracy , vol.21 , Issue.2 , pp. 35-49
    • Mujani, S.1    Liddle, R.W.2
  • 11
    • 70049088297 scopus 로고    scopus 로고
    • Are voters consumers? A qualitative exploration of the voter-consumer analogy in political marketing
    • Peng, N. & Hackley, C. (2009) Are voters consumers? A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research, 12(2), pp. 171-186.
    • (2009) Qualitative Market Research , vol.12 , Issue.2 , pp. 171-186
    • Peng, N.1    Hackley, C.2
  • 12
    • 78649523094 scopus 로고    scopus 로고
    • The value of party election broadcasts for electoral engagement: A content analysis of the 2001 British General Election campaign
    • Scullion, R. & Dermody, J. (2005) The value of party election broadcasts for electoral engagement: a content analysis of the 2001 British General Election campaign. International Journal of Advertising, 24(3), pp. 345-372.
    • (2005) International Journal of Advertising , vol.24 , Issue.3 , pp. 345-372
    • Scullion, R.1    Dermody, J.2
  • 13
    • 77952491275 scopus 로고    scopus 로고
    • Do voters perceive negative campaigns as informative campaigns?
    • Sides, J., Lipsitz, K. & Grossman, M. (2010) Do voters perceive negative campaigns as informative campaigns? American Politics Research, 38(3), pp. 502-530.
    • (2010) American Politics Research , vol.38 , Issue.3 , pp. 502-530
    • Sides, J.1    Lipsitz, K.2    Grossman, M.3
  • 14
    • 77955730862 scopus 로고    scopus 로고
    • Polarization and partisan selective exposure
    • Stroud, N.J. (2010) Polarization and partisan selective exposure. Journal of Communication, 60(3) pp. 556-576.
    • (2010) Journal of Communication , vol.60 , Issue.3 , pp. 556-576
    • Stroud, N.J.1
  • 16
    • 85050840626 scopus 로고    scopus 로고
    • The 2008 presidential campaign: A communication perspective
    • Teven, J.J. (2010) The 2008 presidential campaign: a communication perspective. Presidential Studies Quarterly, 40(3) pp. 570-572.
    • (2010) Presidential Studies Quarterly , vol.40 , Issue.3 , pp. 570-572
    • Teven, J.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.