Effects of endorser types in political endorsement advertising

International Journal of Advertising

Volumn 33, Issue 2, 2014, Pages 391-414

  Chou, Hsuan Yi ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

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EID: 84901773123     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-33-2-391-414     Document Type: Article

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