The effects of negative comparative political advertising on candidate evaluations and advertising evaluations: An exploration

Journal of Advertising

Volumn 26, Issue 1, 1997, Pages 19-29

  Pinkleton, Bruce ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346538760     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673515     Document Type: Article

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