Negative comparative advertising: Evidence favoring fine-tuning

Journal of Advertising

Volumn 29, Issue 4, 2000, Pages 25-40

  Sorescu, Alina B ^a   Gelb, Betsy D ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039973887     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673622     Document Type: Article

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