메뉴 건너뛰기




Volumn 38, Issue 1, 2009, Pages 83-108

The current state of advertising ethics:industry and academic perspectives

Author keywords

[No Author keywords available]

Indexed keywords


EID: 66949154622     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380106     Document Type: Article
Times cited : (116)

References (64)
  • 1
    • 66949166942 scopus 로고    scopus 로고
    • Advertising Age (2006), Top U.S. Agency Brands by Advertising Revenue, Agency Report, 2006 Edition, adage. com (April 28), available at http://adage.com/datacenter/ article?article-id = 108857 (accessed November 15, 2007).
    • Advertising Age (2006), "Top U.S. Agency Brands by Advertising Revenue, Agency Report, 2006 Edition," adage. com (April 28), available at http://adage.com/datacenter/ article?article-id = 108857 (accessed November 15, 2007).
  • 3
    • 0040201952 scopus 로고    scopus 로고
    • 10th ed, New York: McGraw-Hill/Irwin
    • Arens, William F. (2006), Contemporary Advertising, 10th ed., New York: McGraw-Hill/Irwin.
    • (2006) Contemporary Advertising
    • Arens, W.F.1
  • 4
    • 84868987795 scopus 로고    scopus 로고
    • Diet Pill Makers Fined Millions for False Claims: Marketers of Popular Weight-Loss Drugs Mislead Consumers, FTC Says
    • January 4, available at, accessed November 20, 2007
    • Associated Press (2007), "Diet Pill Makers Fined Millions for False Claims: Marketers of Popular Weight-Loss Drugs Mislead Consumers, FTC Says," MSNBC, January 4, available at www.msnbc.msn.com/id/l6467558/from/ ET/ (accessed November 20, 2007).
    • (2007) MSNBC
    • Press, A.1
  • 6
    • 34548316247 scopus 로고    scopus 로고
    • Berger, Ida E., Peggy H. Cunningham, and Minette E. Drum- wright (2007), Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue, California Management Review, 49 (Summer), 132-157.
    • Berger, Ida E., Peggy H. Cunningham, and Minette E. Drum- wright (2007), "Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue," California Management Review, 49 (Summer), 132-157.
  • 8
    • 84949756992 scopus 로고    scopus 로고
    • Advertising to Vulnerable Segments
    • Gerald J. Tellis and Tim Ambler, eds, London: Sage
    • Bonifield, Carolyn, and Catherine Cole (2007), "Advertising to Vulnerable Segments," in The Handbook of Advertising, Gerald J. Tellis and Tim Ambler, eds., London: Sage, 430-444.
    • (2007) The Handbook of Advertising , pp. 430-444
    • Bonifield, C.1    Cole, C.2
  • 9
    • 0031640254 scopus 로고    scopus 로고
    • Agency Practitioners' Perceptions of Professional Ethics in Taiwan
    • January
    • Chen, Amber Wenling, and Leanne Mei-Chi Liu (1998), "Agency Practitioners' Perceptions of Professional Ethics in Taiwan," Journal of Business Ethics, 17 (January), 15-23.
    • (1998) Journal of Business Ethics , vol.17 , pp. 15-23
    • Chen, A.W.1    Mei-Chi Liu, L.2
  • 11
    • 66949117692 scopus 로고    scopus 로고
    • Creamer, Matthew (2005), Download Shona Seifert's 'Code for the Ad Industry': 20-Page Document Turned into Judge Who Sentenced Her, adage.com (September 1), available at http://adage.com/article?article-id = 46685 (accessed November 29, 2007).
    • Creamer, Matthew (2005), "Download Shona Seifert's 'Code for the Ad Industry': 20-Page Document Turned into Judge Who Sentenced Her," adage.com (September 1), available at http://adage.com/article?article-id = 46685 (accessed November 29, 2007).
  • 12
    • 3042618269 scopus 로고    scopus 로고
    • Ethics of Advertising
    • John Philip Jones, ed, London: Sage
    • Cunningham, Peggy H. (1999), "Ethics of Advertising," in The Advertising Business, John Philip Jones, ed., London: Sage, 499-513.
    • (1999) The Advertising Business , pp. 499-513
    • Cunningham, P.H.1
  • 13
    • 85023823639 scopus 로고
    • Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising
    • Winter
    • Davis, Joel J. (1994), "Ethics in Advertising Decisionmaking: Implications for Reducing the Incidence of Deceptive Advertising," Journal of Consumer Affairs, 28 (Winter), 380-402.
    • (1994) Journal of Consumer Affairs , vol.28 , pp. 380-402
    • Davis, J.J.1
  • 14
    • 0011650341 scopus 로고
    • Ethical Issues in Advertising and Sales Promotion
    • Craig Smith and John A. Quelch, eds, Homewood, IL: Irwin
    • Drumwright, Minette E. (1993), "Ethical Issues in Advertising and Sales Promotion," in Ethics in Marketing, N. Craig Smith and John A. Quelch, eds., Homewood, IL: Irwin, 607-625.
    • (1993) Ethics in Marketing, N , pp. 607-625
    • Drumwright, M.E.1
  • 15
    • 66949142801 scopus 로고    scopus 로고
    • - (2007), Advertising Ethics: A Multi-level Theory Approach, in The Handbook of Advertising, Gerald J. Tellis and Tim Ambler, eds., London: Sage, 398-415. ---, and Patrick E. Murphy (2004), How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination, Journal of Advertising, 33 (Summer), 7-24.
    • - (2007), "Advertising Ethics: A Multi-level Theory Approach," in The Handbook of Advertising, Gerald J. Tellis and Tim Ambler, eds., London: Sage, 398-415. ---, and Patrick E. Murphy (2004), "How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination," Journal of Advertising, 33 (Summer), 7-24.
  • 16
    • 34548601215 scopus 로고    scopus 로고
    • 2nd ed, New York: McGraw-Hill/Irwin
    • Duncan, Tom (2005), Advertising & IMC, 2nd ed., New York: McGraw-Hill/Irwin.
    • (2005) Advertising & IMC
    • Duncan, T.1
  • 17
    • 0033409760 scopus 로고    scopus 로고
    • Dunfee, Thomas W., N. Craig Smith, and William T. Ross, Jr. (1999), Social Contracts and Marketing Ethics, Journal of Marketing, 63 (July), 14-32.
    • Dunfee, Thomas W., N. Craig Smith, and William T. Ross, Jr. (1999), "Social Contracts and Marketing Ethics," Journal of Marketing, 63 (July), 14-32.
  • 18
    • 84868982789 scopus 로고    scopus 로고
    • Shades of Grey: Inside an Agency Scandal
    • November 8, accessed January 8, 2009
    • Edwards, Jim (2004), "Shades of Grey: Inside an Agency Scandal," BrandWeek (November 8), www.caseplace.org/d.asp?d=2579 (accessed January 8, 2009).
    • (2004) BrandWeek
    • Edwards, J.1
  • 19
    • 66949148198 scopus 로고    scopus 로고
    • -(2005), News Analysis: Greater Client Scrutiny Seen After Ogilvy Trial, BrandWeek (February 28), www.caseplace.org/d.asp?d=1315 (accessed January 8, 2009). Frost, Greg (2005), Didja Hear... ? Marketing News (September 1), 12-14.
    • -(2005), "News Analysis: Greater Client Scrutiny Seen After Ogilvy Trial," BrandWeek (February 28), www.caseplace.org/d.asp?d=1315 (accessed January 8, 2009). Frost, Greg (2005), "Didja Hear... ?" Marketing News (September 1), 12-14.
  • 22
    • 85078382214 scopus 로고    scopus 로고
    • New York Ad Agencies and Equal Opportunity,
    • October 18
    • Gatling, Patricia L. (2006), "New York Ad Agencies and Equal Opportunity," The Wall Street Journal (October 18), A21.
    • (2006) The Wall Street Journal
    • Gatling1    Patricia, L.2
  • 24
    • 66949151625 scopus 로고    scopus 로고
    • Boston: Harvard Business School Press
    • (1996), Managing Across Difference, Boston: Harvard Business School Press.
    • Managing Across Difference
  • 25
    • 66949121302 scopus 로고    scopus 로고
    • , Can Ethics Be Taught? Keynote Address at Conference on Teaching Ethics, University ofTexas at Austin, February 2.
    • (2007), "Can Ethics Be Taught?" Keynote Address at Conference on Teaching Ethics, University ofTexas at Austin, February 2.
  • 26
    • 0038837036 scopus 로고
    • Advertising: Attacks and Counters
    • March/April
    • Greyser, Stephen A. (1972), "Advertising: Attacks and Counters," Harvard Business Review, 50 (March/April), 22-28.
    • (1972) Harvard Business Review , vol.50 , pp. 22-28
    • Greyser, S.A.1
  • 27
    • 0039330756 scopus 로고    scopus 로고
    • Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
    • Gulas, Charles S., and Kim McKeage (2000), "Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery," Journal of Advertising, 24 (2), 17-28.
    • (2000) Journal of Advertising , vol.24 , Issue.2 , pp. 17-28
    • Gulas, C.S.1    McKeage, K.2
  • 28
    • 66949170127 scopus 로고    scopus 로고
    • Gunther, Marc (2006), Corporate Blogging: Wal-Mart's Fumbles, cnnmoney.com (October 18), available at http://money.cnn.com/2006/10/17/ technology/pluggedin-gunther- blog.fortune/index.htm (accessed December 2, 2007).
    • Gunther, Marc (2006), "Corporate Blogging: Wal-Mart's Fumbles," cnnmoney.com (October 18), available at http://money.cnn.com/2006/10/17/ technology/pluggedin-gunther- blog.fortune/index.htm (accessed December 2, 2007).
  • 29
    • 0003250558 scopus 로고
    • Mirror, Mirror on the Wall, What's Unfair in the Reflections on Advertising?
    • July
    • Holbrook, Morris B. (1987), "Mirror, Mirror on the Wall, What's Unfair in the Reflections on Advertising?" Journal of Marketing, 51 (July), 95-103.
    • (1987) Journal of Marketing , vol.51 , pp. 95-103
    • Holbrook, M.B.1
  • 30
    • 0002942901 scopus 로고
    • Ethical Problems ofAdvertising Agency Executives
    • Hunt, Shelby D., and Lawrence B. Chonko (1987), "Ethical Problems ofAdvertising Agency Executives," Journal of Advertising, 16 (4), 16-24.
    • (1987) Journal of Advertising , vol.16 , Issue.4 , pp. 16-24
    • Hunt, S.D.1    Chonko, L.B.2
  • 31
    • 0002735913 scopus 로고
    • Research on Advertising Ethics: Past, Present, and Future
    • September
    • Hyman, Michael R., Richard Tansley, and James W. Clark (1994), "Research on Advertising Ethics: Past, Present, and Future," Journal of Advertising, 23 (September), 5-15.
    • (1994) Journal of Advertising , vol.23 , pp. 5-15
    • Hyman, M.R.1    Tansley, R.2    Clark, J.W.3
  • 32
    • 3042665068 scopus 로고
    • Advertising Ethics: Practitioner and Student Perspectives
    • James, E. Lincoln, Cornelius B. Pratt, and Tommy V. Smith (1994), "Advertising Ethics: Practitioner and Student Perspectives," Journal of Mass Media Ethics, 9 (2), 69-83.
    • (1994) Journal of Mass Media Ethics , vol.9 , Issue.2 , pp. 69-83
    • James, E.L.1    Pratt, C.B.2    Smith, T.V.3
  • 33
    • 84952168468 scopus 로고
    • A Philosophic Defense ofAdvertising
    • 42-48
    • Kirkpatrick, Jerry (1986), "A Philosophic Defense ofAdvertising," Journal of Advertising, 15 (2), 42-48, 64.
    • (1986) Journal of Advertising , vol.15 , Issue.2 , pp. 64
    • Kirkpatrick, J.1
  • 34
    • 66949176833 scopus 로고    scopus 로고
    • Ayn Rand's Objectivist Ethics as the Foundation for Business Ethics, Robert W. McGee, ed, Westport, CT: Quorum Books
    • (1992), "Ayn Rand's Objectivist Ethics as the Foundation for Business Ethics," in Business Ethics and Common Sense, Robert W. McGee, ed., Westport, CT: Quorum Books, 67-88.
    • Business Ethics and Common Sense , pp. 67-88
  • 35
    • 66949150052 scopus 로고    scopus 로고
    • , In Defense of Advertising: Arguments from Reason, Ethical Egoism, andLaissez-Faire Capitalism, Claremont, CA: TLJ Books.
    • (2007), In Defense of Advertising: Arguments from Reason, Ethical Egoism, andLaissez-Faire Capitalism, Claremont, CA: TLJ Books.
  • 36
    • 66949130545 scopus 로고    scopus 로고
    • Ethics and Values in Advertising: Professional Identities and Organizational Cultures
    • David H. Smith and Richard B. Miller, eds, Bloomington, IN: Poynter Center for the Study of Ethics and American Institutions, Indiana University
    • Krueger, David (1998), "Ethics and Values in Advertising: Professional Identities and Organizational Cultures," in Religion, Morality and the Professions in America, David H. Smith and Richard B. Miller, eds., Bloomington, IN: Poynter Center for the Study of Ethics and American Institutions, Indiana University, 9-24.
    • (1998) Religion, Morality and the Professions in America , pp. 9-24
    • Krueger, D.1
  • 37
    • 33750848016 scopus 로고    scopus 로고
    • Normative Perspectives for Ethical and Socially Responsible Marketing
    • Laczniak, Gene R., and Patrick E. Murphy (2006), "Normative Perspectives for Ethical and Socially Responsible Marketing," Journal of Macromarketing, 46 (2), 154-177.
    • (2006) Journal of Macromarketing , vol.46 , Issue.2 , pp. 154-177
    • Laczniak, G.R.1    Murphy, P.E.2
  • 39
    • 84952494575 scopus 로고
    • Ethical Judgments of Sexual Appeals in Print Advertising
    • LaTour, Michael S., and Tony L. Henthorne (1994), "Ethical Judgments of Sexual Appeals in Print Advertising," Journal of Advertising, 23 (3), 81-90.
    • (1994) Journal of Advertising , vol.23 , Issue.3 , pp. 81-90
    • LaTour, M.S.1    Henthorne, T.L.2
  • 40
    • 66949154540 scopus 로고    scopus 로고
    • Keeping Clients by Keeping Workers,
    • November 20
    • Lublin, Joann S. (2006), "Keeping Clients by Keeping Workers," Wall Street Journal (November 20), B3.
    • (2006) Wall Street Journal
    • Lublin, J.S.1
  • 41
    • 84957953133 scopus 로고    scopus 로고
    • Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S
    • Spring
    • Moon, Young Sook, and George R. Franke (2000), "Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.," Journal of Advertising, 29 (Spring), 51-65.
    • (2000) Journal of Advertising , vol.29 , pp. 51-65
    • Moon, Y.S.1    Franke, G.R.2
  • 43
    • 28344444112 scopus 로고    scopus 로고
    • Developing, Communicating and Promoting Corporate Ethics Statements: A Longitudinal Analysis
    • December
    • (2005), "Developing, Communicating and Promoting Corporate Ethics Statements: A Longitudinal Analysis," Journal of Business Ethics, 62 (December), 183-189.
    • Journal of Business Ethics , vol.62 , pp. 183-189
  • 45
    • 84868996579 scopus 로고    scopus 로고
    • Major Weight-Loss Makers Settle FTC Cases
    • January 4, available at, accessed November 15, 2007
    • Myers, Steve (2007), "Major Weight-Loss Makers Settle FTC Cases," Natural Products Insider (January 4), available at www. naturalproductsinsider.com/hotnews/71h4142530.html (accessed November 15, 2007).
    • (2007) Natural Products Insider
    • Myers, S.1
  • 46
    • 66949157052 scopus 로고    scopus 로고
    • Advertising, Consumption and Welfare
    • Gerald J. Tellis and Tim Ambler, eds, London: Sage
    • O'Guinn, Thomas C. (2007), "Advertising, Consumption and Welfare," in The Handbook of Advertising, Gerald J. Tellis and Tim Ambler, eds., London: Sage, 445-460.
    • (2007) The Handbook of Advertising , pp. 445-460
    • O'Guinn, T.C.1
  • 49
    • 0001793335 scopus 로고
    • The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
    • April
    • Pollay, Richard W. (1986), "The Distorted Mirror: Reflections on the Unintended Consequences of Advertising," Journal of Marketing, 50 (April), 18-36.
    • (1986) Journal of Marketing , vol.50 , pp. 18-36
    • Pollay, R.W.1
  • 50
    • 66949166203 scopus 로고    scopus 로고
    • , On the Value of Reflections on the Values in 'The Distorted Mirror,' Journal of Marketing, 51 (July), 95-103.
    • (1987), "On the Value of Reflections on the Values in 'The Distorted Mirror,'" Journal of Marketing, 51 (July), 95-103.
  • 51
    • 0039127618 scopus 로고    scopus 로고
    • Pontifical Council for Social Communications , Vatican City: Vatican Documents
    • Pontifical Council for Social Communications (1997), Ethics in Advertising, Vatican City: Vatican Documents.
    • (1997) Ethics in Advertising
  • 52
    • 0010149802 scopus 로고
    • Advertising Agency Practitioners' Perceptions of Ethical Decisions
    • Autumn
    • Rotzoll, Kim B., and Clifford G. Christians (1980), "Advertising Agency Practitioners' Perceptions of Ethical Decisions," Journalism Quarterly, 57 (Autumn), 425-431.
    • (1980) Journalism Quarterly , vol.57 , pp. 425-431
    • Rotzoll, K.B.1    Christians, C.G.2
  • 53
    • 0002229037 scopus 로고
    • Breaking the Cycle of Failure in Services
    • Spring
    • Schlesinger, Leonard A., and James L. Heskett (1991), "Breaking the Cycle of Failure in Services," Sloan Management Review, 32 (Spring), 17-29.
    • (1991) Sloan Management Review , vol.32 , pp. 17-29
    • Schlesinger, L.A.1    Heskett, J.L.2
  • 55
    • 0141497175 scopus 로고    scopus 로고
    • Corporate Social Responsibility: Whether or How?
    • Summer
    • Smith, N. Craig (2003), "Corporate Social Responsibility: Whether or How?" California Management Review, 45 (Summer), 52-76.
    • (2003) California Management Review , vol.45 , pp. 52-76
    • Smith, N.C.1
  • 56
    • 28344441257 scopus 로고    scopus 로고
    • Upper Saddle River, NJ: Pearson Prentice Hall
    • Spence, Edward, and Brett Van Heereken (2005), Advertising Ethics, Upper Saddle River, NJ: Pearson Prentice Hall.
    • (2005) Advertising Ethics
    • Spence, E.1    Van Heereken, B.2
  • 57
    • 76649098577 scopus 로고    scopus 로고
    • Tellis, Gerald J, and Tim Ambler, eds, London: Sage
    • Tellis, Gerald J., and Tim Ambler, eds. (2007), The Handbook of Advertising, London: Sage.
    • (2007) The Handbook of Advertising
  • 58
    • 0039559264 scopus 로고    scopus 로고
    • Executive Insights: The Global Network Communications Agency
    • Tharp, Marye, and Jaeseok Jeong (2001), "Executive Insights: The Global Network Communications Agency," Journal of International Marketing, 9 (4), 111-131.
    • (2001) Journal of International Marketing , vol.9 , Issue.4 , pp. 111-131
    • Tharp, M.1    Jeong, J.2
  • 59
    • 84874526051 scopus 로고    scopus 로고
    • Tinkham, Spencer F., and Ruth Ann Waver-Larisay (1994), Ethical Judgments of Political Television Commercials as Predictors of Attitude Toward the Ad, Journal of Advertising, 23 (September), 43-57.
    • Tinkham, Spencer F., and Ruth Ann Waver-Larisay (1994), "Ethical Judgments of Political Television Commercials as Predictors of Attitude Toward the Ad," Journal of Advertising, 23 (September), 43-57.
  • 60
    • 0002966723 scopus 로고
    • Ethics in Advertising: Ideological Cor-relates of Consumer Perceptions
    • September
    • Treise, Debbie, Michael F. Weigold, Jenneane Conna, and Heather Garrison (1994), "Ethics in Advertising: Ideological Cor-relates of Consumer Perceptions," Journal of Advertising, 23 (September), 59-70.
    • (1994) Journal of Advertising , vol.23 , pp. 59-70
    • Treise, D.1    Weigold, M.F.2    Conna, J.3    Garrison, H.4
  • 61
    • 66949181384 scopus 로고    scopus 로고
    • Vollmer, Christopher, John Frelinghuysen, and Randall Roth- enberg (2006), The Future of Advertising Is Now, Strategy + Business (Summer), available at www.strategy-business.com/press/freearticle/06204 (accessed December 3, 2007).
    • Vollmer, Christopher, John Frelinghuysen, and Randall Roth- enberg (2006), "The Future of Advertising Is Now," Strategy + Business (Summer), available at www.strategy-business.com/press/freearticle/06204 (accessed December 3, 2007).
  • 63
    • 66949113129 scopus 로고    scopus 로고
    • Advertising Performance in a Market System
    • Gerald J. Tellis and Tim Ambler, eds, London: Sage
    • Wilkie, William L., and Elizabeth S. Moore (2007), "Advertising Performance in a Market System," in The Handbook of Advertising, Gerald J. Tellis and Tim Ambler, eds., London: Sage, 461-475.
    • (2007) The Handbook of Advertising , pp. 461-475
    • Wilkie, W.L.1    Moore, E.S.2
  • 64
    • 66949140288 scopus 로고    scopus 로고
    • Williamson, Richard (2006), Wal-Mart Cuts Tribal DDB, adweek.com (September 7), available at www.adweek.com/ aw/search/article- display.jsp?vnu-content-id=1003118558 (accessed December 10, 2007). Wright, John S., and John E. Mertes, eds. (1974), Advertising's Role in Society, St. Paul, MN: West.
    • Williamson, Richard (2006), "Wal-Mart Cuts Tribal DDB," adweek.com (September 7), available at www.adweek.com/ aw/search/article- display.jsp?vnu-content-id=1003118558 (accessed December 10, 2007). Wright, John S., and John E. Mertes, eds. (1974), Advertising's Role in Society, St. Paul, MN: West.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.