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Volumn 14, Issue 4, 2015, Pages 222-232

The effect of website features in online relationship marketing: A case of online hotel booking

Author keywords

Customer loyalty; E commerce; Hotel booking; Relationship marketing; Website features

Indexed keywords

COMMERCE; ELECTRONIC COMMERCE; HOTELS; SALES;

EID: 84938398520     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2014.09.001     Document Type: Article
Times cited : (235)

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