Introducing flow theory to explain the interactive online shopping experience in a travel context

International Journal of Hospitality and Tourism Administration

Volumn 12, Issue 1, 2011, Pages 1-20

  Nusair, Khaldoon ^a   Parsa, H G ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Consumer attitudes; E commerce; Experiential; Flow theory; Online travel; Utilitarian

Indexed keywords

EID: 79251538964     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1080/15256480.2011.540974     Document Type: Article

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