Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit

Managing Service Quality

Volumn 18, Issue 4, 2008, Pages 329-348

  Ranaweera, Chatura ^a   Bansal, Harvir ^a   McDougall, Gordon ^a  

^a WILFRID LAURIER UNIVERSITY   (Canada)

Author keywords

Consumer behaviour; Consumer risk; Electronic commerce; Personality; Trust; World wide web

Indexed keywords

EID: 48549100412     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520810885590     Document Type: Article

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