Search engine loyalty: Considering the commitment-loyalty link from a hedonic versus utilitarian perspective

International Journal of Internet Marketing and Advertising

Volumn 5, Issue 1-2, 2009, Pages 43-73

  Garnier, Marion ^a  

^a LSMRC EA 4112   (France)

Author keywords

Affective commitment; Calculative commitment; Depreciating effect; Hedonic attitude; Internet marketing and advertising; Loyalty; Search engine; Utilitarian attitude

Indexed keywords

EID: 58049143943     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2009.021950     Document Type: Article

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