Evaluating the use of the Web for tourism marketing: A case study from New Zealand

Tourism Management

Volumn 23, Issue 5, 2002, Pages 557-561

  Doolin, Bill ^a   Burgess, Lois ^b   Cooper, Joan ^c  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b UNIVERSITY OF WOLLONGONG   (Australia)

^c UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; TOURISM;

EID: 0036784316     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/S0261-5177(02)00014-6     Document Type: Article

References (15)

1. Extending the viability of MICA (Model of Internet Commerce Adoption) as a metric for explaining the process of business adoption of Internet commerce
2. Opportunities for endearment to place through electronic 'visiting': WWW homepages and the tourism promotion of Scotland
3. Preparing for the new economy: Advertising strategies and change in destination marketing organizations
4. Promoting tourism on the internet
5. Evaluating the world wide web: A global study of commercial sites
6. Web sites of Fortune 500 companies: Facing customers through home pages
7. Marketing European tourism products via Internet/WWW
8. Xploratory study of small business Internet commerce issues
9. Business models for electronic markets
10. The role of technology clusters in small business electronic commerce adoption
11. Tourism and the Internet: Opportunities for direct marketing
12. Chapter 1: Introduction