Do product and consumer characteristics affect the relationship between online experience and customer satisfaction?

Journal of Internet Commerce

Volumn 4, Issue 4, 2006, Pages 133-151

  Janda, Swinder ^a   Ybarra, Alicia ^b,c  

^a KANSAS STATE UNIVERSITY   (United States)

^b MARY KAY INC   (United States)

^c NONE

Author keywords

Consumer characteristics; Online experience; Product characteristics; Satisfaction

Indexed keywords

EID: 33746833190     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v04n04_09     Document Type: Article

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