Categorizing consumer behavioral responses and artifact design features: The case of online advertising

Information Systems Frontiers

Volumn 17, Issue 3, 2015, Pages 513-532

  Tang, Jian ^a   Zhang, Ping ^a   Wu, Philip Fei ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Active passive behavior; Approach avoidance behavior; Consumer online behavior; Design features of online ads; Online advertising; Stimulus Organism Response (S O R) framework

Indexed keywords

BEHAVIORAL RESEARCH; BRIDGES; CONNECTORS (STRUCTURAL); DESIGN; MARKETING; SOCIAL NETWORKING (ONLINE);

APPROACH-AVOIDANCE BEHAVIOR; ONLINE ADS; ONLINE ADVERTISING; ONLINE BEHAVIOR; PASSIVE BEHAVIOR; STIMULUS-ORGANISM-RESPONSE (S-O-R) FRAMEWORK;

CONSUMER BEHAVIOR;

EID: 84929521729     PISSN: 13873326     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10796-014-9508-3     Document Type: Article

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