The Effects of Animation and Format on the Perception and Memory of Online Advertising

Journal of Interactive Marketing

Volumn 24, Issue 4, 2010, Pages 269-282

  Kuisma, Jarmo ^a   Simola, Jaana ^a,b   Uusitalo, Liisa ^a   Öörni, Anssi ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF HELSINKI   (Finland)

Author keywords

Animation; Attention; Eye movements; Format; Memory; Online advertising

Indexed keywords

EID: 78149281159     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.07.002     Document Type: Article

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