Stay or leave: Applying approach-avoidance theory to virtual environments

Journal of Database Marketing and Customer Strategy Management

Volumn 16, Issue 4, 2009, Pages 231-240

  Clark, W Randy ^a   Ezell, Jeremy ^a   Clark, Jeff ^a,b   Sheffield, Denisse N ^c  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b MBAA International ^*

^c Paradigm Group

Author keywords

Aesthetics; Affect; Approach avoidance; Behavioral intent; Internet environment; Web site design

Indexed keywords

EID: 71449097527     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2009.25     Document Type: Article

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