What consumers think, feel, and do toward digital ADS: A multi-phase study

19th European Conference on Information Systems, ECIS 2011

Volumn , Issue , 2011, Pages

  Zhang, Ping ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Attitude; Behaviour; Consumers; Digital advertisement; Perception

Indexed keywords

ATTITUDE; BEHAVIORAL INTENTION; BEHAVIOUR; CONSUMERS; DIGITAL ADVERTISEMENT; DIGITAL TECHNOLOGIES; FOCUS GROUPS; ONLINE SURVEYS; PERCEIVED VALUE; PHASE 1; TECHNOLOGICAL PLATFORM;

HARDWARE; SENSORY PERCEPTION;

INFORMATION SYSTEMS;

EID: 84870649051     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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