The effects of online advertising

Communications of the ACM

Volumn 50, Issue 3, 2007, Pages 84-88

  Mccoy, Scott ^a   Everard, Andrea ^b   Polak, Peter ^c   Galletta, Dennis F ^d  

^a Raymond A Mason School of Business   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

^c UNIVERSITY OF MIAMI   (United States)

^d UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BANNERS; ONLINE INTERNET ADVERTISING;

DIGITAL TELEVISION; INFORMATION SERVICES; MULTIMEDIA SERVICES; STUDENTS; USER INTERFACES; WEBSITES;

ONLINE SYSTEMS;

EID: 34147094205     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1226736.1226740     Document Type: Article

References (12)

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