Freedom of choice, ease of use, and the formation of interface preferences

MIS Quarterly: Management Information Systems

Volumn 35, Issue 4, 2011, Pages 955-976

  Murray, Kyle B ^a   Häubl, Gerald ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Consumer choice; Ease of use; Human capital; Interface preferences; Psychological reactance; Psychological theory; Usability; User based learning; User skills

Indexed keywords

COMPETITION;

CONSUMER CHOICE; EASE-OF-USE; HUMAN CAPITALS; PSYCHOLOGICAL REACTANCES; PSYCHOLOGICAL THEORY; USABILITY; USER BASED LEARNING; USER SKILLS;

COMMERCE;

EID: 81355153684     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.2307/41409968     Document Type: Article

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