Predictors of advertising avoidance in print and broadcast media

Journal of Advertising

Volumn 26, Issue 3, 1997, Pages 61-76

  Speck, Paul Surgi ^a   Elliott, Michael T ^a  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040240928     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673529     Document Type: Article

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