Consumer responses to advertising on the internet: The effect of individual difference on ambivalence and avoidance

Cyberpsychology and Behavior

Volumn 10, Issue 2, 2007, Pages 258-266

  Chang, Hyun Jin ^a   Villegas, Jorge ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; AMBIVALENCE; ARTICLE; AVOIDANCE BEHAVIOR; CONSUMER; CONSUMER ATTITUDE; CONTROLLED STUDY; DECISION MAKING; HUMAN; INTERNET; NORMAL HUMAN; ONLINE SYSTEM; PERSONALITY; SOCIAL BEHAVIOR;

ADVERTISING; ATTITUDE; AVOIDANCE LEARNING; COGNITION; CONSUMER SATISFACTION; HUMANS; INDIVIDUALITY; INTERNET; QUESTIONNAIRES; RISK-TAKING; SOFTWARE; UNCERTAINTY;

EID: 34249024504     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2006.9960     Document Type: Article

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