-
2
-
-
0002584626
-
Identifying Who Dislikes Television Advertising: Not by Demographics Alone
-
November/December
-
Alwitt, Linda F., and Paul R. Prabhaker (1994), “Identifying Who Dislikes Television Advertising: Not by Demographics Alone,” Journal of Advertising Research, 34 (November/December), 17-29.
-
(1994)
Journal of Advertising Research
, vol.34
, pp. 17-29
-
-
Alwitt, L.F.1
Prabhaker, P.R.2
-
4
-
-
4243159210
-
Significance Tests and Goodness of Fit in the Analysis of Covariance Structures
-
November
-
Bender, Peter M, and Douglas G. Bonnet (1980), “Significance Tests and Goodness of Fit in the Analysis of Covariance Structures,” Psychological Bulletin, 88 (November), 588-606.
-
(1980)
Psychological Bulletin
, vol.88
, pp. 588-606
-
-
Bender, P.M.1
Bonnet, D.G.2
-
5
-
-
3242742560
-
Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web
-
Rice University
-
Benway, Jan P. (1999), “Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web,” Ph.D. dissertation, Rice University.
-
(1999)
Ph.D. Dissertation
-
-
Benway, J.P.1
-
6
-
-
0001685244
-
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
-
December
-
Bettman, James R., and C. Whan Park (1980), “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis,” Journal of Consumer Research, 7 (December), 234-248.
-
(1980)
Journal of Consumer Research
, vol.7
, pp. 234-248
-
-
Bettman, J.R.1
Whan Park, C.2
-
8
-
-
33749228735
-
Advertising on the Web: Is There Response Before Click-Through?
-
March/April
-
Briggs, Rex, and Nigel Hollis (1997), “Advertising on the Web: Is There Response Before Click-Through?” Journal of Advertising Research, 37 (March/April), 33-45.
-
(1997)
Journal of Advertising Research
, vol.37
, pp. 33-45
-
-
Briggs, R.1
Hollis, N.2
-
9
-
-
0346778653
-
Attitude Toward the Site
-
September/ October
-
Chen, Qimei, and William D. Wells (1999), “Attitude Toward the Site,” Journal of Advertising Research, 39 (September/ October), 27-37.
-
(1999)
Journal of Advertising Research
, vol.39
, pp. 27-37
-
-
Chen, Q.1
Wells, W.D.2
-
10
-
-
84936823933
-
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
-
August
-
Davis, Fred. D., Richard P. Bagozzi, and Paul R. Warshaw (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, 35 (August), 982-1003.
-
(1989)
Management Science
, vol.35
, pp. 982-1003
-
-
Davis, F.D.1
Bagozzi, R.P.2
Warshaw, P.R.3
-
11
-
-
12144285074
-
Effectiveness of Internet Advertising by Leading National Advertisers
-
David W. Schumann and Esther Thorson, eds., Mahwah, NJ: Lawrence Erlbaum
-
Davis, Judy F. (1999), “Effectiveness of Internet Advertising by Leading National Advertisers,” in Advertising and the World Wide Web, David W. Schumann and Esther Thorson, eds., Mahwah, NJ: Lawrence Erlbaum, 81-97.
-
(1999)
Advertising and the World Wide Web
, pp. 81-97
-
-
Davis, J.F.1
-
12
-
-
0002616072
-
Profiling User Responses to Commercial Web Sites
-
May/ June
-
Eighmey, John (1997), “Profiling User Responses to Commercial Web Sites Journal of Advertising Research, 37 (May/ June), 59-69.
-
(1997)
Journal of Advertising Research
, vol.37
, pp. 59-69
-
-
Eighmey, J.1
-
13
-
-
2442575231
-
Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media
-
January/ February
-
Elliott, Michael T., and Paul S. Speck (1998), “Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media,” Journal of Advertising Research, 38 (January/ February), 29-41.
-
(1998)
Journal of Advertising Research
, vol.38
, pp. 29-41
-
-
Elliott, M.T.1
Speck, P.S.2
-
14
-
-
77957043729
-
Direct Experience and Attitude-Behavior Consistency
-
Leonard Berkowitz, ed., New York: Academic Press
-
Fazio, Russell H., and Mark P. Zanna (1981), “Direct Experience and Attitude-Behavior Consistency,” in Proceedings of Advances in Experimental Social Psychology, Leonard Berkowitz, ed., New York: Academic Press, 161-202.
-
(1981)
Proceedings of Advances in Experimental Social Psychology
, pp. 161-202
-
-
Fazio, R.H.1
Zanna, M.P.2
-
15
-
-
0039136879
-
Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects
-
July/August
-
Ha, Louisa (1996), “Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects,” Journal of Advertising Research, 36 (July/August), 76-84.
-
(1996)
Journal of Advertising Research
, vol.36
, pp. 76-84
-
-
Ha, L.1
-
16
-
-
0003506109
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Hair, Joseph F., Rolph E. Anderson, Ronald L. Tatham, and William C. Black (1998), Multivariate Data Analysis, Englewood Cliffs, NJ: Prentice-Hall.
-
(1998)
Multivariate Data Analysis
-
-
Hair, J.F.1
Anderson, R.E.2
Tatham, R.L.3
Black, W.C.4
-
17
-
-
0003020899
-
Managing What Consumers Learn from Experience
-
April
-
Hoch, Stephen J., and John Deighton (1989), “Managing What Consumers Learn from Experience,” Journal of Marketing, 53 (April), 1-20.
-
(1989)
Journal of Marketing
, vol.53
, pp. 1-20
-
-
Hoch, S.J.1
Deighton, J.2
-
18
-
-
0002458686
-
Observations: Do Overall Attitudes Toward Advertising Affect Involvement with Specific Advertisements?
-
September/October
-
James, William L., and Arthur J. Kover (1992), “Observations: Do Overall Attitudes Toward Advertising Affect Involvement with Specific Advertisements?” Journal of Advertising Research, 32 (September/October), 78-83.
-
(1992)
Journal of Advertising Research
, vol.32
, pp. 78-83
-
-
James, W.L.1
Kover, A.J.2
-
19
-
-
84970316108
-
Cyberpsych: Resources for Psychologists on the Internet
-
July
-
Kelley-Milburn, Deborah, and Michael A. Milburn (1995), “Cyberpsych: Resources for Psychologists on the Internet,” Psychological Science, 6 (July), 203-212.
-
(1995)
Psychological Science
, vol.6
, pp. 203-212
-
-
Kelley-Milburn, D.1
Milburn, M.A.2
-
20
-
-
3242740243
-
A Multivariate Analysis of Web Usage, Journal of Advertising Research
-
Korgaonkar, Pradeep, and Lori D. Wolin (1999), “A Multivariate Analysis of Web Usage,” Journal of Advertising Research, 39 (March/April), 53-68.
-
(1999)
39 (March/April)
, pp. 53-68
-
-
Korgaonkar, P.1
Wolin, L.D.2
-
21
-
-
0038864037
-
Television Program Interest and Commercial Interruption: Are Commercials on Interesting Programs Less Effective?
-
February/March
-
Krugman, Herbert E. (1983), “Television Program Interest and Commercial Interruption: Are Commercials on Interesting Programs Less Effective?” Journal of Advertising Research, 23 (February/March), 21-23.
-
(1983)
Journal of Advertising Research
, vol.23
, pp. 21-23
-
-
Krugman, H.E.1
-
22
-
-
84860081069
-
Media for the Online World
-
November 10, accessed May 23, 2003
-
Lanctot, Jeff (2002), “Media for the Online World,” MediaPost’s Media (November 10), available at www.mediapost.com/ dtls_dsp_mediamag.cfm?magID = 193863 (accessed May 23, 2003).
-
(2002)
MediaPost’s Media
-
-
Lanctot, J.1
-
23
-
-
0038893438
-
Measuring the Intrusiveness of Advertisements: Scale Development and Validation
-
Summer
-
Li, Hairong, Steven M. Edwards, and Joo-Hyun Lee (2002), “Measuring the Intrusiveness of Advertisements: Scale Development and Validation,” Journal of Advertising, 31 (Summer), 37-47.
-
(2002)
Journal of Advertising
, vol.31
, pp. 37-47
-
-
Li, H.1
Edwards, S.M.2
Lee, J.-H.3
-
24
-
-
85023829706
-
More CPCs
-
March 13, accessed May 10, 2003
-
MediaPost (2002), “More CPCs,” Just an Online Minute (March 13), available at www.mediapost.com (accessed May 10, 2003).
-
(2002)
Just an Online Minute
-
-
-
25
-
-
85039481392
-
Success with Roadblock Ads
-
June 20, accessed July 25, 2003
-
MediaPost (2003), “Success with Roadblock Ads,” Media Daily News (June 20), available at www.mediapost.com/dtls_dsp_ News.cfm?newsID = 209879 &Search = ctr&FuseAction= Article&Pn=l (accessed July 25, 2003).
-
(2003)
Media Daily News
-
-
-
27
-
-
12144279664
-
Internet Measures of Advertising Effects: A Global Issue
-
(Spring)
-
Morris, Jon D., Chongmoo Woo, and Chang-Hoan Cho (2003), “Internet Measures of Advertising Effects: A Global Issue,” Journal of Current Issues and Research in Advertising, 25 (Spring), 25-43.
-
(2003)
Journal of Current Issues and Research in Advertising
, vol.25
, pp. 25-43
-
-
Morris, J.D.1
Woo, C.2
Cho, C.-H.3
-
30
-
-
0000396442
-
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
-
(November)
-
Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of Marketing Research, 17 (November), 460-469.
-
(1980)
Journal of Marketing Research
, vol.17
, pp. 460-469
-
-
Oliver, R.L.1
-
31
-
-
0010082540
-
The Internet and Sexuality Education: Tapping into the Wild Side
-
(May)
-
Rosen, Ellen F., and Linda C. Petty (1995), “The Internet and Sexuality Education: Tapping into the Wild Side,” Behavior Research Methods, Instruments, and Computers, 27 (May), 281-284.
-
(1995)
Behavior Research Methods, Instruments, and Computers
, vol.27
, pp. 281-284
-
-
Rosen, E.F.1
Petty, L.C.2
-
32
-
-
0040062779
-
What Do Consumers Know About Familiar Products?
-
Jerry C. Olson, ed., San Francisco: Association for Consumer Research
-
Russo, Edward J., and Eric J. Johnson (1980), “What Do Consumers Know About Familiar Products?” in Proceedings of Advances in Consumer Research, Jerry C. Olson, ed., San Francisco: Association for Consumer Research, 417-423.
-
(1980)
Proceedings of Advances in Consumer Research
, pp. 417-423
-
-
Russo, E.J.1
Johnson, E.J.2
-
33
-
-
0002243808
-
Information Response Models: An Integrated Approach
-
(Winter)
-
Smith, Robert E., and William R. Swinyard (1982), “Information Response Models: An Integrated Approach,” Journal of Marketing, 46 (Winter), 81-93.
-
(1982)
Journal of Marketing
, vol.46
, pp. 81-93
-
-
Smith, R.E.1
Swinyard, W.R.2
-
34
-
-
0040240928
-
Predictors of Advertising Avoidance in Print and Broadcast Media
-
(Fall
-
Speck, Paul S., and Michael T. Elliott (1997), “Predictors of Advertising Avoidance in Print and Broadcast Media,” Journal of Advertising, 26 (Fall), 61-76.
-
(1997)
Journal of Advertising
, vol.26
, pp. 61-76
-
-
Speck, P.S.1
Elliott, M.T.2
-
35
-
-
0033476852
-
How Advertising Works: What Do We Really Know?
-
(January)
-
Vakratsas, Demetrios, and Tim Ambler (1999), “How Advertising Works: What Do We Really Know?” Journal of Marketing, 63 (January), 26-43.
-
(1999)
Journal of Marketing
, vol.63
, pp. 26-43
-
-
Vakratsas, D.1
Ambler, T.2
-
36
-
-
0002480924
-
How Advertising Works: A Planning Model Revisited
-
February/March
-
Vaughn, Richard (1986), “How Advertising Works: A Planning Model Revisited,” Journal of Advertising Research, 26 (February/March), 57-66.
-
(1986)
Journal of Advertising Research
, vol.26
, pp. 57-66
-
-
Vaughn, R.1
-
37
-
-
84948897327
-
Public Attitude Toward Advertising: The American Experience
-
(January)
-
Zanot, Eric J. (1984), “Public Attitude Toward Advertising: The American Experience,” International Journal of Advertising, 3 (January), 3-15.
-
(1984)
International Journal of Advertising
, vol.3
, pp. 3-15
-
-
Zanot, E.J.1
|