메뉴 건너뛰기




Volumn 33, Issue 4, 2004, Pages 89-97

Why do people avoid advertising on the internet?

Author keywords

[No Author keywords available]

Indexed keywords


EID: 12144281573     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639175     Document Type: Article
Times cited : (541)

References (38)
  • 2
    • 0002584626 scopus 로고
    • Identifying Who Dislikes Television Advertising: Not by Demographics Alone
    • November/December
    • Alwitt, Linda F., and Paul R. Prabhaker (1994), “Identifying Who Dislikes Television Advertising: Not by Demographics Alone,” Journal of Advertising Research, 34 (November/December), 17-29.
    • (1994) Journal of Advertising Research , vol.34 , pp. 17-29
    • Alwitt, L.F.1    Prabhaker, P.R.2
  • 4
    • 4243159210 scopus 로고
    • Significance Tests and Goodness of Fit in the Analysis of Covariance Structures
    • November
    • Bender, Peter M, and Douglas G. Bonnet (1980), “Significance Tests and Goodness of Fit in the Analysis of Covariance Structures,” Psychological Bulletin, 88 (November), 588-606.
    • (1980) Psychological Bulletin , vol.88 , pp. 588-606
    • Bender, P.M.1    Bonnet, D.G.2
  • 5
    • 3242742560 scopus 로고    scopus 로고
    • Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web
    • Rice University
    • Benway, Jan P. (1999), “Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web,” Ph.D. dissertation, Rice University.
    • (1999) Ph.D. Dissertation
    • Benway, J.P.1
  • 6
    • 0001685244 scopus 로고
    • Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
    • December
    • Bettman, James R., and C. Whan Park (1980), “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis,” Journal of Consumer Research, 7 (December), 234-248.
    • (1980) Journal of Consumer Research , vol.7 , pp. 234-248
    • Bettman, J.R.1    Whan Park, C.2
  • 8
    • 33749228735 scopus 로고    scopus 로고
    • Advertising on the Web: Is There Response Before Click-Through?
    • March/April
    • Briggs, Rex, and Nigel Hollis (1997), “Advertising on the Web: Is There Response Before Click-Through?” Journal of Advertising Research, 37 (March/April), 33-45.
    • (1997) Journal of Advertising Research , vol.37 , pp. 33-45
    • Briggs, R.1    Hollis, N.2
  • 9
    • 0346778653 scopus 로고    scopus 로고
    • Attitude Toward the Site
    • September/ October
    • Chen, Qimei, and William D. Wells (1999), “Attitude Toward the Site,” Journal of Advertising Research, 39 (September/ October), 27-37.
    • (1999) Journal of Advertising Research , vol.39 , pp. 27-37
    • Chen, Q.1    Wells, W.D.2
  • 10
    • 84936823933 scopus 로고
    • User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
    • August
    • Davis, Fred. D., Richard P. Bagozzi, and Paul R. Warshaw (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, 35 (August), 982-1003.
    • (1989) Management Science , vol.35 , pp. 982-1003
    • Davis, F.D.1    Bagozzi, R.P.2    Warshaw, P.R.3
  • 11
    • 12144285074 scopus 로고    scopus 로고
    • Effectiveness of Internet Advertising by Leading National Advertisers
    • David W. Schumann and Esther Thorson, eds., Mahwah, NJ: Lawrence Erlbaum
    • Davis, Judy F. (1999), “Effectiveness of Internet Advertising by Leading National Advertisers,” in Advertising and the World Wide Web, David W. Schumann and Esther Thorson, eds., Mahwah, NJ: Lawrence Erlbaum, 81-97.
    • (1999) Advertising and the World Wide Web , pp. 81-97
    • Davis, J.F.1
  • 12
    • 0002616072 scopus 로고    scopus 로고
    • Profiling User Responses to Commercial Web Sites
    • May/ June
    • Eighmey, John (1997), “Profiling User Responses to Commercial Web Sites Journal of Advertising Research, 37 (May/ June), 59-69.
    • (1997) Journal of Advertising Research , vol.37 , pp. 59-69
    • Eighmey, J.1
  • 13
    • 2442575231 scopus 로고    scopus 로고
    • Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media
    • January/ February
    • Elliott, Michael T., and Paul S. Speck (1998), “Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media,” Journal of Advertising Research, 38 (January/ February), 29-41.
    • (1998) Journal of Advertising Research , vol.38 , pp. 29-41
    • Elliott, M.T.1    Speck, P.S.2
  • 14
    • 77957043729 scopus 로고
    • Direct Experience and Attitude-Behavior Consistency
    • Leonard Berkowitz, ed., New York: Academic Press
    • Fazio, Russell H., and Mark P. Zanna (1981), “Direct Experience and Attitude-Behavior Consistency,” in Proceedings of Advances in Experimental Social Psychology, Leonard Berkowitz, ed., New York: Academic Press, 161-202.
    • (1981) Proceedings of Advances in Experimental Social Psychology , pp. 161-202
    • Fazio, R.H.1    Zanna, M.P.2
  • 15
    • 0039136879 scopus 로고    scopus 로고
    • Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects
    • July/August
    • Ha, Louisa (1996), “Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects,” Journal of Advertising Research, 36 (July/August), 76-84.
    • (1996) Journal of Advertising Research , vol.36 , pp. 76-84
    • Ha, L.1
  • 17
    • 0003020899 scopus 로고
    • Managing What Consumers Learn from Experience
    • April
    • Hoch, Stephen J., and John Deighton (1989), “Managing What Consumers Learn from Experience,” Journal of Marketing, 53 (April), 1-20.
    • (1989) Journal of Marketing , vol.53 , pp. 1-20
    • Hoch, S.J.1    Deighton, J.2
  • 18
    • 0002458686 scopus 로고
    • Observations: Do Overall Attitudes Toward Advertising Affect Involvement with Specific Advertisements?
    • September/October
    • James, William L., and Arthur J. Kover (1992), “Observations: Do Overall Attitudes Toward Advertising Affect Involvement with Specific Advertisements?” Journal of Advertising Research, 32 (September/October), 78-83.
    • (1992) Journal of Advertising Research , vol.32 , pp. 78-83
    • James, W.L.1    Kover, A.J.2
  • 19
    • 84970316108 scopus 로고
    • Cyberpsych: Resources for Psychologists on the Internet
    • July
    • Kelley-Milburn, Deborah, and Michael A. Milburn (1995), “Cyberpsych: Resources for Psychologists on the Internet,” Psychological Science, 6 (July), 203-212.
    • (1995) Psychological Science , vol.6 , pp. 203-212
    • Kelley-Milburn, D.1    Milburn, M.A.2
  • 20
    • 3242740243 scopus 로고    scopus 로고
    • A Multivariate Analysis of Web Usage, Journal of Advertising Research
    • Korgaonkar, Pradeep, and Lori D. Wolin (1999), “A Multivariate Analysis of Web Usage,” Journal of Advertising Research, 39 (March/April), 53-68.
    • (1999) 39 (March/April) , pp. 53-68
    • Korgaonkar, P.1    Wolin, L.D.2
  • 21
    • 0038864037 scopus 로고
    • Television Program Interest and Commercial Interruption: Are Commercials on Interesting Programs Less Effective?
    • February/March
    • Krugman, Herbert E. (1983), “Television Program Interest and Commercial Interruption: Are Commercials on Interesting Programs Less Effective?” Journal of Advertising Research, 23 (February/March), 21-23.
    • (1983) Journal of Advertising Research , vol.23 , pp. 21-23
    • Krugman, H.E.1
  • 22
    • 84860081069 scopus 로고    scopus 로고
    • Media for the Online World
    • November 10, accessed May 23, 2003
    • Lanctot, Jeff (2002), “Media for the Online World,” MediaPost’s Media (November 10), available at www.mediapost.com/ dtls_dsp_mediamag.cfm?magID = 193863 (accessed May 23, 2003).
    • (2002) MediaPost’s Media
    • Lanctot, J.1
  • 23
    • 0038893438 scopus 로고    scopus 로고
    • Measuring the Intrusiveness of Advertisements: Scale Development and Validation
    • Summer
    • Li, Hairong, Steven M. Edwards, and Joo-Hyun Lee (2002), “Measuring the Intrusiveness of Advertisements: Scale Development and Validation,” Journal of Advertising, 31 (Summer), 37-47.
    • (2002) Journal of Advertising , vol.31 , pp. 37-47
    • Li, H.1    Edwards, S.M.2    Lee, J.-H.3
  • 24
    • 85023829706 scopus 로고    scopus 로고
    • More CPCs
    • March 13, accessed May 10, 2003
    • MediaPost (2002), “More CPCs,” Just an Online Minute (March 13), available at www.mediapost.com (accessed May 10, 2003).
    • (2002) Just an Online Minute
  • 25
    • 85039481392 scopus 로고    scopus 로고
    • Success with Roadblock Ads
    • June 20, accessed July 25, 2003
    • MediaPost (2003), “Success with Roadblock Ads,” Media Daily News (June 20), available at www.mediapost.com/dtls_dsp_ News.cfm?newsID = 209879 &Search = ctr&FuseAction= Article&Pn=l (accessed July 25, 2003).
    • (2003) Media Daily News
  • 30
    • 0000396442 scopus 로고
    • A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
    • (November)
    • Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of Marketing Research, 17 (November), 460-469.
    • (1980) Journal of Marketing Research , vol.17 , pp. 460-469
    • Oliver, R.L.1
  • 31
  • 32
    • 0040062779 scopus 로고
    • What Do Consumers Know About Familiar Products?
    • Jerry C. Olson, ed., San Francisco: Association for Consumer Research
    • Russo, Edward J., and Eric J. Johnson (1980), “What Do Consumers Know About Familiar Products?” in Proceedings of Advances in Consumer Research, Jerry C. Olson, ed., San Francisco: Association for Consumer Research, 417-423.
    • (1980) Proceedings of Advances in Consumer Research , pp. 417-423
    • Russo, E.J.1    Johnson, E.J.2
  • 33
    • 0002243808 scopus 로고
    • Information Response Models: An Integrated Approach
    • (Winter)
    • Smith, Robert E., and William R. Swinyard (1982), “Information Response Models: An Integrated Approach,” Journal of Marketing, 46 (Winter), 81-93.
    • (1982) Journal of Marketing , vol.46 , pp. 81-93
    • Smith, R.E.1    Swinyard, W.R.2
  • 34
    • 0040240928 scopus 로고    scopus 로고
    • Predictors of Advertising Avoidance in Print and Broadcast Media
    • (Fall
    • Speck, Paul S., and Michael T. Elliott (1997), “Predictors of Advertising Avoidance in Print and Broadcast Media,” Journal of Advertising, 26 (Fall), 61-76.
    • (1997) Journal of Advertising , vol.26 , pp. 61-76
    • Speck, P.S.1    Elliott, M.T.2
  • 35
    • 0033476852 scopus 로고    scopus 로고
    • How Advertising Works: What Do We Really Know?
    • (January)
    • Vakratsas, Demetrios, and Tim Ambler (1999), “How Advertising Works: What Do We Really Know?” Journal of Marketing, 63 (January), 26-43.
    • (1999) Journal of Marketing , vol.63 , pp. 26-43
    • Vakratsas, D.1    Ambler, T.2
  • 36
    • 0002480924 scopus 로고
    • How Advertising Works: A Planning Model Revisited
    • February/March
    • Vaughn, Richard (1986), “How Advertising Works: A Planning Model Revisited,” Journal of Advertising Research, 26 (February/March), 57-66.
    • (1986) Journal of Advertising Research , vol.26 , pp. 57-66
    • Vaughn, R.1
  • 37
    • 84948897327 scopus 로고
    • Public Attitude Toward Advertising: The American Experience
    • (January)
    • Zanot, Eric J. (1984), “Public Attitude Toward Advertising: The American Experience,” International Journal of Advertising, 3 (January), 3-15.
    • (1984) International Journal of Advertising , vol.3 , pp. 3-15
    • Zanot, E.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.