An experimental study of antecedents and consequences of online ad intrusiveness

International Journal of Human-Computer Interaction

Volumn 24, Issue 7, 2008, Pages 672-699

  McCoy, Scott ^a,e   Everard, Andrea ^b   Polak, Peter ^c   Galletta, Dennis F ^d  

^a Dept of Economics and Thomas Jefferson Program in Public Policy at the College of William and Mary

^b UNIVERSITY OF DELAWARE   (United States)

^c AMERICAN UNIVERSITY IN CAIRO   (Egypt)

^d UNIVERSITY OF PITTSBURGH   (United States)

^e Raymond A Mason School of Business   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

GENERIC CHARACTERISTICS; INTERNET ADVERTISING; INTERNET BUBBLE; LABORATORY STUDIES; STATISTICAL SIGNIFICANCE; STRUCTURAL EQUATION MODELING; USER CONTROL;

INTERNET;

FORECASTING;

EID: 52949145266     PISSN: 10447318     EISSN: 15327590     Source Type: Journal    
DOI: 10.1080/10447310802335664     Document Type: Article

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