The atmospheric factors of online storefront environment design: An empirical experiment in Taiwan

Information and Management

Volumn 45, Issue 7, 2008, Pages 493-498

  Wu, Chin Shan ^a   Cheng, Fei Fei ^b   Yen, David C ^c  

^a WUFENG INSTITUTE OF TECHNOLOGY   (Taiwan)

^b SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c MIAMI UNIVERSITY   (United States)

Author keywords

Approach avoidance behavior; Atmospheric factors; E commerce; Experiment; Online storefront

Indexed keywords

ATMOSPHERICS; COLOR; ELECTRONIC COMMERCE; EXPERIMENTS; INTERNET; RETAIL STORES; SALES; WORLD WIDE WEB;

APPROACH-AVOIDANCE BEHAVIOR; ATMOSPHERIC EFFECTS; ATMOSPHERIC FACTORS; COLOR ATTRIBUTES; CONTROL GROUP; E-COMMERCE; EMOTIONAL RESPONSE; ENVIRONMENT DESIGN; EXPERIMENT; FACTORIAL DESIGNS; LABORATORY EXPERIMENTS; ONLINE STORE; ONLINE STOREFRONT; SHOPPING BEHAVIOR; WEB SITE; WEB SITE DESIGN;

OPTICAL PROPERTIES;

EID: 52149087920     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2008.07.004     Document Type: Article

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