Does animation attract online users' attention? The effects of flash on information search performance and perceptions

Information Systems Research

Volumn 15, Issue 1, 2004, Pages

  Hong, Weiyin ^a   Thong, James Y L ^b   Tam, Kar Yan ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Associative network model; Attention; Central capacity theory; Flash animation; Laboratory experiment; Online information search; Visual search; Website interface design

Indexed keywords

ANIMATION; DATA PROCESSING; HUMAN COMPUTER INTERACTION; INFORMATION ANALYSIS; INTERFACES (COMPUTER); MATHEMATICAL MODELS; MULTIMEDIA SYSTEMS; PSYCHOPHYSIOLOGY; WEBSITES;

ASSOCIATIVE NETWORK MODEL; ATTENTION; CENTRAL CAPACITY THEORY; FLASH ANIMATION; LABORATORY EXPERIMENT; ONLINE INFORMATION SEARCH; VISUAL SEARCH; WEBSITE INTERFACE DESIGN;

ONLINE SYSTEMS;

EID: 2442692858     PISSN: 10477047     EISSN: None     Source Type: Journal    
DOI: 10.1287/isre.1040.0017     Document Type: Article

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