The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Journal of Services Marketing

Volumn 28, Issue 3, 2014, Pages 181-194

  Liu, Matthew Tingchi ^a   Wong, Ipkin Anthony ^b   Shi, Guicheng ^c   Chu, Rongwei ^d   Brock, James L ^e  

^a UNIVERSITY OF MACAU   (Macao)

^b INSTITUTE FOR TOURISM STUDIES   (Macao)

^c MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Macao)

^d FUDAN UNIVERSITY   (China)

^e PACIFIC LUTHERAN UNIVERSITY   (United States)

Author keywords

Brand preference; CSR performance; Hotel; Perceived brand quality

Indexed keywords

EID: 84927563179     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSM-09-2012-0171     Document Type: Article

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