The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Journal of Business Ethics

Volumn 109, Issue 2, 2012, Pages 189-201

  Hsu, Ker Tah ^a  

^a NATIONAL TAICHUNG UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Advertising effect; Brand equity; Corporate reputation; CSR; Customer satisfaction

Indexed keywords

EID: 84865444658     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-1118-0     Document Type: Article

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