An assessment of strategic corporate philanthropy on perceptions of brand equity variables

Journal of Consumer Marketing

Volumn 22, Issue 3, 2005, Pages 121-134

  Ricks Jr , Joe M ^a  

^a XAVIER UNIVERSITY OF LOUISIANA   (United States)

Author keywords

Brands; Corporate strategy; Experimentation; Philanthropy

Indexed keywords

EID: 18844412796     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510595940     Document Type: Article

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