Investigation of green marketing tools' effect on consumers' purchase behavior

Business Strategy Series

Volumn 12, Issue 2, 2011, Pages 73-83

  Rahbar, Elham ^a   Wahid, Nabsiah Abdul ^b  

^a SCHOOL OF PHYSICS   (Malaysia)

^b GRADUATE SCHOOL OF BUSINESS   (Malaysia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052530233     PISSN: 17515637     EISSN: 17515645     Source Type: Journal    
DOI: 10.1108/17515631111114877     Document Type: Article

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