Quantifying nation equity with sales data: A structural approach

International Journal of Research in Marketing

Volumn 30, Issue 1, 2013, Pages 19-35

  Chu, Junhong ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

China; Country of origin effects; Emerging markets; Market power; Nation equity; Personal computer market; Structural modeling

Indexed keywords

EID: 84873117447     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.06.005     Document Type: Article

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