Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Journal of Travel Research

Volumn 51, Issue 4, 2012, Pages 502-511

  Lee, Richard ^a   Lockshin, Larry ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

country of origin effects; country of origin image; destination familiarity; travel destination image

Indexed keywords

COMPETITION (ECONOMICS); CONSUMPTION BEHAVIOR; PERCEPTION; TOURISM MARKET; TOURIST DESTINATION;

EID: 84862026356     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287511418371     Document Type: Article

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