Building country image through corporate image: Exploring the factors that influence the image transfer

Journal of Strategic Marketing

Volumn 19, Issue 3, 2011, Pages 255-272

  Gotsi, Manto ^a   Lopez, Carmen ^b   Andriopouos, Constantine ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Corporate image; Country image; Image transfer; Place branding

Indexed keywords

EID: 79960373970     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.581387     Document Type: Article

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