Consumer response to drug risk information: The role of positive affect

Journal of Marketing

Volumn 74, Issue 4, 2010, Pages 31-44

  Cox, Anthony D ^a   Cox, Dena ^b,c   Mantel, Susan Powell ^d  

^a Chancellor's Faculty   (United States)

^b Faculty Fellow   (United States)

^c INDIANA UNIVERSITY   (United States)

^d BALL STATE UNIVERSITY   (United States)

Author keywords

Advertising; Affect; Health behavior; Product risk

Indexed keywords

EID: 77954488984     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.4.31     Document Type: Article

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