Buyers' perceived switching costs and switching: A meta-analytic assessment of their antecedents

Journal of the Academy of Marketing Science

Volumn 42, Issue 2, 2014, Pages 186-204

  Pick, Doreén ^a   Eisend, Martin ^b  

^a FREIE UNIVERSITÄT BERLIN   (Germany)

^b EUROPEAN UNIVERSITY VIADRINA   (Germany)

Author keywords

Meta analysis; Perceived switching costs; Relationship marketing; Switching

Indexed keywords

EID: 84893962822     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0349-2     Document Type: Article

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