How to make switching costly: The role of marketing and relationship characteristics

Journal of Service Research

Volumn 12, Issue 2, 2009, Pages 119-137

  Polo, Yolanda ^a   Sesé, F Javier ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Customer retention; Hierarchical linear model; Price and advertising; Relationship characteristics; Switching costs

Indexed keywords

EID: 70350532204     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670509335771     Document Type: Article

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