The effect of perceived product characteristics on private brand purchases

Journal of Consumer Marketing

Volumn 25, Issue 2, 2008, Pages 105-114

  Kwon, Kyoung Nan ^a   Lee, Mi Hee ^b   Kwon, Yoo Jin ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NIVEA Seoul   (South Korea)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Brand image; Brands; Consumer behaviour; Perception; Purchasing

Indexed keywords

EID: 41549099775     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810858846     Document Type: Article

References (61)

1. ACNielsen (2005), The Power of Private Label 2005: A Review of Growth Trends around the World, available at: http://www2.acnielsen.com/reports/ documents/2005privatelabel.pdf.
2. Ailawadi, K.L., Neslin, S.A. and Gedenk, K. (2001), "Pursuing the value-conscious consumer: store brands versus national brand promotions", Journal of Marketing, Vol. 65, pp. 71-89.
3. Anderson, J.C. and Gerbing, D.W. (1988), "Structural equation modeling in practice: a review and recommended two-step approach", Psychological Bulletin, Vol. 103, pp. 411-23.
4. Andrews, J.C. and Shimp, T.A. (1990), "Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising", Psychology and Marketing, Vol. 7, pp. 195-214.
5. Auty, S. and Elliot, R. (1998), "Fashion involvement, self-monitoring and the meaning of brands", Journal of Product & Brand Management, Vol. 7 No. 2, pp. 109-23.
6. Baltas, G. (1997), "Determinants of store brand choice: a behavioral analysis", Journal of Product & Brand Management, Vol. 6 No. 5, pp. 315-24.
7. Baltas, G. (2000), "A combined segmentation and demand model for store brands", European Journal of Marketing, Vol. 37 No. 10, pp. 1499-513.
8. Baltas, G. and Doyle, P. (1998), "Exploring private brand buying", Proceeding of the 27th EMAC Conference Estocolm.
9. Batra, R. and Sinha, I. (2000), "Consumer-level factors moderating the success of private label brands", Journal of Retailing, Vol. 76, pp. 175-91.
10. Bearden, W.O. and Netemeyer, R.G. (1998), Handbook of Marketing Scales, Sage Publications, Thousand Oaks, CA.
11. Blattberg, R.C. and Neslin, S.A. (1990), Sales Promotion: Concepts, Methods and Strategies, Prentice-Hall, Englewood Cliffs, NJ.
12. Burnham, T.A., Frels, J.K. and Mahajan, V. (2003), "Consumer switching costs: a typology, antecedents, and consequences", Journal of the Academy of Marketing Science, Vol. 21 No. 8, pp. 109-26.
13. Burt, S. (2000), "The strategic role of retail brands in British grocery retailing", European Journal of Marketing, Vol. 34 No. 8, pp. 875-90.
14. Burton, S., Lichtenstein, D.R., Netemeyer, R.G. and Garretson, J.A. (1998), "A scale of measuring attitude toward private label products and an examination of its psychological and behavioral correlates", Journal of the Academy of Marketing Science, Vol. 26, pp. 293-306.
15. Cave, M. (1985), "Market models and consumer protection", Journal of Consumer Policy, Vol. 8, pp. 334-50.
16. Chandon, P., Wansink, B. and Laurent, G. (2000), "A benefit congruency framework of sales promotion effectiveness", Journal of Marketing, Vol. 64, pp. 65-81.
17. Corstjens, M. and Lal, R. (2000), "Building store loyalty through store brands", Journal of Marketing Research, Vol. 37, pp. 281-91.
18. Cunningham, I.C.M., Hordy, A.P. and Imperia, G. (1982), "Generic brands versus national brands and store brands", Journal of Advertising Research, Vol. 22, pp. 25-32.
19. Davis, K., Gilligan, C.T. and Sutton, C.J. (1986), "The development of own label product strategies in grocery and DIY retailing in the United Kingdom", International Journal of Retailing, Vol. 1, pp. 6-19.
20. Dhar, S.K. and Hoch, S.J. (1997), "Why store brand penetration varies by retailer", Marketing Science, Vol. 16, pp. 208-23.
21. Dholakia, U.M. (2001), "A motivational process model of product involvement and consumer risk perception", European Journal of Marketing, Vol. 35 No. 11/12, pp. 1340-62.
22. Dick, A., Jain, A. and Richardson, P. (1995), "Correlates of store brand proneness: some empirical observations", Journal of Product & Brand Management, Vol. 4 No. 4, pp. 15-22.
23. Erdem, T. and Swait, J. (1998), "Brand equity as a signaling phenomenon", Journal of Consumer Psychology, Vol. 7, pp. 131-57.
24. Fitzell, P.B. (1992), Private Label Marketing in the 1990s: The Evolution of Price Labels into Global Brands, Global Book Productions, New York, NY.
25. Ford, G.T., Smith, D.B. and Swasy, J.L. (1990), "Consumer skepticism of advertising claims: testing hypotheses from economics of information", Journal of Consumer Research, Vol. 16, pp. 422-41.
26. Garretson, J.A., Fisher, D. and Burton, S. (2002), "Antecedents of private label attitude and national brand promotion attitude: similarities and differences", Journal of Retailing, Vol. 78, pp. 91-9.
27. Glemet, F. and Mira, R. (1993), "The brand leader'dillemma", McKinsey Quarterly, Vol. 2, pp. 3-15.
28. Hester, T. (1988), "Packaging and design: shelf deceit", Marketing, May, pp. 47-8.
29. Hoch, S.J. (1996), "How should national brands think about private labels?", MIT Sloan Management Review, Vol. 37, pp. 89-102.
30. Hoch, S.J. and Banerji, S. (1993), "When do private labels succeed?", MIT Sloan Management Review, Vol. 34, pp. 57-67.
31. Jin, B. and Suh, Y.G. (2005), "Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 62-71.
32. Jones, M.A., Mothersbaugh, D.L. and Beatty, S.E. (2000), "Switching barriers and repurchase intentions in services", Journal of Retailing, Vol. 76, pp. 259-74.
33. Klein, L.R. (1998), "Evaluating the potential of interactive nedia through a new lens: search versus experience goods", Journal of Business Research, Vol. 41, pp. 195-203.
34. Lastovicka, J. (1979), "Questioning the concept of involvement defined product classes", Advances in Consumer Research, Vol. 6, pp. 174-9.
35. Laurent, G. and Kapferer, J.-N. (1985), "Measuring consumer involvement profiles", Journal of Marketing Research, Vol. 22, pp. 41-53.
36. Lichtenstein, D.R., Ridgway, N.M. and Netemeyer, R.G. (1993), "Price perceptions and consumer shopping behavior: a field study", Journal of Marketing Research, Vol. 30, pp. 234-45.
37. McGoldrick, P.J. (1984), "Grocery generics - an extension of the private label concept", European Journal of Marketing, Vol. 18 No. 1, pp. 5-24.
38. Martell, D. (1986), "Own labels: problem child or infant prodigy?", Quarterly Review of Marketing, Vol. 11, pp. 7-12.
39. Messinger, P.R. and Narasimhan, C.H. (1995), "Has power shifted in the grocery channel", Marketing Science, Vol. 14, pp. 189-223.
40. Miquel, S., Caplliure, E.M. and Aldas-Manzano, J. (2002), "The effect of personal involvement on the decision to buy store brands", The Journal of Product & Brand Management, Vol. 11 No. 1, pp. 6-18.
41. Moorthi, Y.L.R. (2000), "An approach to branding services", The Journal of Services Marketing, Vol. 16 No. 3, pp. 259-73.
42. Myers, J.G. (1967), "Determinants of private brand attitude", Journal of Marketing, Vol. 4, pp. 73-81.
43. Nelson, P. (1974), "Advertising as information", Journal of Political Economy, Vol. 82, pp. 729-54.
44. Patti, C.H. and Fisk, R.P. (1982), "National advertising, brands and channel control: a historical perspective with contemporary options", Journal of the Academy of Marketing Science, Vol. 10, pp. 90-108.
45. Petty, R.E., Cacioppo, J.T. and Schumann, D. (1983), "Central and peripheral routes to advertising effectiveness: the moderating role of involvement", Journal of Consumer Research, Vol. 10, pp. 135-46.
46. Ping, R.A. (1993), "The effects of satisfaction and structural constraints on retailer existing, voice, loyalty, opportunism and neglect", Journal of Retailing, Vol. 69, pp. 320-52.
47. Private Label Manufactures Association (PLMA) (2001), Private Label Yearbook, PLMA, New York, NY.
48. Porter, E.M. (1980), Competitive Society, Academic Press, New York, NY.
49. Putrevu, S. and Lord, K.R. (1994), "Comparative and non-comparative advertising: attitudinal effects under cognitive and affective involvement conditions", Journal of Advertising, Vol. 23, pp. 77-90.
50. Quelch, J.A. and Harding, D. (1996), "Brands versus private labels: fighting to win", Harvard Business Review, Vol. 74, pp. 99-109.
51. Quester, P. (1998), "The influence of consumption situation and product involvement over consumers' use of product attribute", Journal of Consumer Marketing, Vol. 15 No. 3, pp. 220-38.
52. Raju, J.S., Sethuraman, R. and Dhar, S.K. (1995), "The introduction and performance of store brands", Management Science, Vol. 41, pp. 957-78.
53. Richardson, P., Jain, A.K. and Dick, A.S. (1996), "Household store brand proneness: a framework", Journal of Retailing, Vol. 72, pp. 159-85.
54. Rothschild, M.L. (1979), "Advertising strategies for high and low involvement situations", in Maloney, J.C. and Silverman, B. (Eds), Attitude Research Plays for High Stakes, American Marketing Association, Chicago, IL, pp. 95-8.
55. Shum, M. (2004), "Does advertising overcome brand loyalty? Evidence from the breakfast-cereals market", Journal of Economics and Management Strategy, Vol. 13, pp. 241-72.
56. Sirgy, M.J., Johari, J.S., Samli, A.C. and Claiborne, C.B. (1991), "Self-congruity versus functional congruity: predictions of consumer behavior", Journal of Applied Mathematics and Simulation, Vol. 19, pp. 363-75.
57. VanTrijp, C.M.H., Hoyer, W.D. and Inman, J.J. (1996), "Why switch? Product category-level explanations for true variety-seeking behavior", Journal of Marketing Research, Vol. 33, pp. 281-92.
58. Wulf, K.D., Odekerken-Schröder, G., Goedertier, F. and Van Ossel, G. (2005), "Consumer perceptions of store brands versus national brands", Journal of Consumer Marketing, Vol. 22 No. 4, pp. 223-32.
59. Zaichkowsky, J.L. (1985), "Measuring the involvement construct", Journal of Consumer Research, Vol. 12, pp. 341-52.
60. Zammit, D. (2003), De Vito/Verdi parodies back-to-school joys, 21 July. available at: www.adweek.com.
61. Zeithaml, V.A. and Jo, B.M. (1996), Services Marketing, McGraw-Hill, Singapore.