Customers' perception of value in financial services relationships: A spanish case

Journal of International Consumer Marketing

Volumn 19, Issue 1, 2006, Pages 57-79

  Izquierdo, Carmen Camarero ^a   Rodríguez, Silvia ^a   San José, Rebeca ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Consumer; Financial services; Loyalty; Relationship marketing; Value

Indexed keywords

EID: 33750387597     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n01_04     Document Type: Article

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