Models of customer value

International Series in Operations Research and Management Science

Volumn 121, Issue , 2008, Pages 255-290

  Gupta, Sunil ^a   Lehmann, Donald R ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84893609435     PISSN: 08848289     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-78213-3_8     Document Type: Chapter

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