Prediction in marketing using the support vector machine

Marketing Science

Volumn 24, Issue 4, 2005, Pages 595-615

  Cui, Dapeng ^a   Curry, David ^b  

^a Ipsos   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Automated modeling; Choice models; Kernel transformations; Multinomial logit model; Predictive models; Support vector machine

Indexed keywords

EID: 26044433213     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0123     Document Type: Article

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