Mailing smarter to catalog customers

Journal of Interactive Marketing

Volumn 14, Issue 2, 2000, Pages 2-16

  Gönül, Füsun F ^a   Kim, Byung Do ^b   Shi, Mengze ^c  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b Seoul National University   (South Korea)

^c HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040442297     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6653(200021)14:2<2::AID-DIR1>3.0.CO;2-N     Document Type: Article

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