Mailing decisions in the catalog sales industry

Management Science

Volumn 42, Issue 9, 1996, Pages 1364-1381

  Bitran, Gabriel R ^a   Mondschein, Susana V ^a  

^a NONE

Author keywords

Catalog Sales; Direct Marketing; Dynamic Programming; Stochastic Models

Indexed keywords

DYNAMIC PROGRAMMING; HEURISTIC METHODS; MAIL HANDLING; MARKETING; MATHEMATICAL MODELS; OPTIMIZATION; PERFORMANCE; RANDOM PROCESSES;

CASH MANAGEMENT; CATALOG SALES; DIRECT MARKETING; MAILING; STOCHASTIC MODELS;

INDUSTRIAL MANAGEMENT;

EID: 0030241987     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.42.9.1364     Document Type: Article

References (14)

1. Bertsekas, D. P., Dynamic Programming: Deterministic and Stochastic Models, Prentice-Hall, Englewood Cliffs, NJ, 1987.
2. Bitran, G. and S. Mondschein, "Mailing Catalogs: An Optimization Approach," Working Paper #3545-93, MIT, Cambridge, MA, 1993.
3. _ and _, "Models and Algorithms for Mailing Catalogs," Working Paper #3737-94, MIT, Cambridge, MA, 1994a.
4. _ and _, "Inventory Management in Catalog Sales Companies," INFORMS J. Computing, forthcoming, 1994b.
5. _ and E. Ramalho, "An Optimization Model for Long Term Profits for Catalog Industry," Working Paper #3534-93, MIT, Cambridge, MA, 1992.
6. Dwyer, F. R. and J. R. Evans, "A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising," Management Sci., 27, 6 (1981), 658-667.
7. Fleischmann, J., Chairman of Catalog Ventures, Inc., "The Catalog Industry & Analysis," Lecture at Sloan School, M.I.T., Cambridge, MA, 1992.
8. Hill, L. T., Profit Strategies for Catalogers, The Hanson Publishing Group, New York, 1989.
9. Hirsch, M. and S. Smale, Differential Equations, Dynamical Systems, and Linear Algebra, Academic Press, New York, 1974.
10. Holtz, H., Starting and Building Your Catalog Sales Business, John Wiley and Sons, New York, 1990.
11. Karlin, S. and H. M. Taylor, A First Course in Stochastic Processes, Second Edition, Academic Press, New York, 1973.
12. Roberts, M. L. and P. D. Berger, Direct Marketing Management, Prentice Hall, Englewood Cliffs, NJ, 1989.
13. Ross, S., Introduction to Stochastic Dynamic Programming, Probability and Mathematical Statistics, A Series of Monographs and Textbooks, Academic Press, New York, 1983.
14. 1990/1991 Statistical Fact Book, Direct Marketing Association, New York, 1990.