A Dynamic Model of Purchase Timing with Application to Direct Marketing

Journal of the American Statistical Association

Volumn 94, Issue 446, 1999, Pages 365-374

  Allenby, Greg M ^a   Leone, Robert P ^a   Jen, Lichung ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Generalized gamma distribution; Hierarchical Bayes; Panel data

Indexed keywords

EID: 1542532797     PISSN: 01621459     EISSN: 1537274X     Source Type: Journal    
DOI: 10.1080/01621459.1999.10474127     Document Type: Article

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