The elasticity of customer value to retention: The duration of a customer relationship

Journal of Interactive Marketing

Volumn 18, Issue 2, 2004, Pages 20-31

  Pfeifer, Phillip E ^a   Farris, Paul W ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442587534     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20006     Document Type: Article

References (11)

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