How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Journal of Marketing Communications

Volumn 20, Issue 1-2, 2014, Pages 65-81

  Reichelt, Jonas ^a   Sievert, Jens ^b   Jacob, Frank ^b  

^a Psyma ResearchConsulting GmbH   (Germany)

^b ESMT European School of Management and Technology   (Germany)

Author keywords

credibility; electronic word of mouth; eWOM reading; expertise; similarity; trustworthiness

Indexed keywords

EID: 84890965817     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2013.797758     Document Type: Article

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