Evaluating negative information in online consumer discussions: From qualitative analysis to signal detection

Journal of Euromarketing

Volumn 11, Issue 2, 2002, Pages 89-105

  Boush, David M ^a   Kahle, Lynn ^a  

^a UNIVERSITY OF OREGON   (United States)

Author keywords

Group decisions; Information processing; Internet; Word of mouth

Indexed keywords

INTERNET;

EID: 0036960375     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v11n02_05     Document Type: Article

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