Is the internet empowering consumers to make better decisions, or strengthening marketers' potential to persuade?

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Volumn , Issue , 2005, Pages 323-336

  Henry, Paul ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

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[No Author keywords available]

Indexed keywords

EID: 84917045872     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410612694     Document Type: Chapter

References (18)

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