The dark side of brand community: Inter-group stereotyping, trash talk, and schadenfreude

Advances in Consumer Research

Volumn 34, Issue , 2007, Pages 314-319

  Hickman, Thomas ^a   Ward, James ^b  

^a LOYOLA UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43349086030     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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